PAST PROJECTS
Samsung x KAIMIN Hybrid Fashion Show
KAIMIN is known for edging looks, pushing boundaries & bridging cultural divides. They dress fashion icons including Beyonce, Lady Gaga, Bjork, Nicki Minaj, and more.
KAIMIN teamed up with Japanese Anime Artist MITSUME to launch a Phygital [Physical + Digital] collection & needed an equally bold, professional & hardworking Creative Director & Producer to pull off this multi-layered launch.
SLOWKEY was contracted to ideate & produce a hybrid art and fashion show for the collection launch that would connect the digital & physical realms for local & international press, influencers, celebrities & consumers. SLOWKEY forged a partnership with Samsung to utilize their NYC HQ for an IRL Fashion Show that was then live-streamed into both a bespoke vSpace environment and Samsung’s Decentraland plot. SLOWKEY also supported onsite beverage & creative tech partners as well as ideated & produced commission-free music for the live-streamed & rebroadcasted fashion show.
All within the 9-minute fashion show, MITSUME is shown epically live drawing new work.
RESULTS:
The collection became a hit with celebrity stylists Cardi B & Doja Cat set to wear collection for Art Basel Miami
Ability to host international fans and influencers from Japan, Korea, Europe, South America, Canada & across the US resulting in increased sales for digital merch
326K total impressions across all social 76K total unique accounts reached across all social
30x more attendees in vSpace > Decentraland due to accessibility & frictionless experiences
KAIMIN was asked to host an international TV show after execs. saw the virtual show.
VIKOR&ROLF IRL-TO-URL PERFUME LAUNCH
For the holiday season, L’Oréal wanted to creatively build buzz for a perfume launch of V&R’s most sensual scent yet, Ruby Orchid.
Ideated + produced a NeoBurlesque Show with Miss Fame + House of Yes inside the iconic Brooklyn venue that was live-streamed into the club’s virtual twin.
Live stream was then edited for a 2-week consumer-facing experience.
SLOWKEY & vSpace creatively ideated, directed & produced unique IRL-to-URL events for both the VIP & consumers to explore a multi-sensory experience exclusivity onsite at House of Yes for beauty influencers & then virtually around the world for their core & growing digital audience.
RESULTS:
Pre-Sold out perfume 3 days into the campaign
34M+ Impressions [3x above company average]
82% attendance rate for VIP virtual guests
Prophets Over Profits: Femme Forward Festival
SLOWKEY’S 7th annual fundraiser was one for the books featuring 6 dynamic femme-forward musical acts including Lion Babe, SUSU, Big Body Kweeng, Synead, Hannah Noelle & Miss Sabado. The family-friendly daytime event hosted over 1,500 people in a sprawling 360 projection-mapped venue hosting vendors, art by The Locker Room & 10 female comedians from SNL, The Late Show & more.
Ideated, planned, hosted, promoted & produced all by SLOWKEY & an army of volunteers. All profits went directly to Girls Write Now supporting girls, trans & gender expansive youth with creative writing classes to support diverse authors, afterschool programs & job placement for tomorrow’s storytellers.
Prophets over Profits
SLOWKEY’s annual fundraiser Prophets Over Profits raised money for the artists & activists within Nightlife & Entertainment most impacted by the Pandemic.
Utilizing vSpace, SLOWKEY produced a virtual festival that featured an eCommerce market & 4-hour pre-recorded concert with music videos, DJ sets, performances, discussions, & more.
Artists included SOFI TUKKER. Lion Babe, Lena Hall + Dave Navarro, Kat Cunning, Jadalareign, Synead, Madame Vivien V, Pixel the Drag Witch + 50 other ARTivists donating their music videos, sets + skits to raise funds + create exposure for one another.
Conscious conversations & educational skits hosted by SLOWKEY, Pixel the Drag Witch Lucie Zhang (Vogue / AAPI Organizer) & Sierra Mohammed (Legal @ ACLU)
RESULTS:
75% of guests stayed 3+ hours (Industry Benchmark for virtual events ~30 minutes)
80% of eCommerce market items sold
US Open Video Content
Branded Content Partnership for ESPN/US Open 50th anniversary Electrify campaign. During the US Open/ESPN will stream original content for millions of viewers watching via TV or court-side. SLOWKEY ideated + pitched a motivational commercial honoring the pain, the triumph, + the sportsmanship needed for all respected performers
Whether competing on the court or entertaining in the air, we are unified in our passion for greatness + privilege to inspire our audience. The above video had over 3 million views in 1 day
PRIVATE 50th BIRTHDAY - WYCLEF Jean
SLOWKEY had the privilege of meeting Heads Music Founder Madeline Nelson at AdWeek. Ms. Nelson manages various artists including Wyclef Jean’s + who was looking for tasteful + unique performances for his special event.
SLOWKEY worked closely with the House of Yes team to ideate + activate spectacle moments layered throughout the intimate NYC-based event. The honorable Wyclef himself got into the House of Yes aerial ring at the end of the night sending guests into a joyous frenzy.
Brooklinen + Blanket Fort
Mission manifest block party! Prior to SLOWKEY joining House of Yes, they were unsuccessful in getting a block party approved. Luckily SLOWKEY communicated with the Bushwick residents + Mayors Office to open up the outdoor fun floodgates! Within 1 year SLOWKEY successfully produced HOY’s first block party that laid the foundation for 3 total in 1 year
Through clever brand activations SLOWKEY was able to create a FREE event for neighbors + artists to join raising over $50K including Ilegal Mezcal Box Truck Live Painting, Perrier Artist Social Contest to redesign HOY’s bustling Jefferson St wall, Founder’s “Chase Your Dreams” mystic corner + our favorite the Brooklinen + Blanket Fort lounge
The Block Party aligned with the local favorite event, Bushwick Studios. SLOWKEY devised a day lounge using Brooklinen sheets, pillows, rugs, + drag queen sleepover captains to create a cozy oasis for kids + adults. Get pampered or rejuvenated with fresh scents + sheets before embarking on the busy day
FB: 190K Impressions IG: 7K per story IG PrePost: 4,557 Likes
Perrier Holiday Activation
Integrated Perrier Flavors + Perrier Cocktails into the 7th annual House of Yes Xmas Spectacular, introducing the audience to Perrier through brand engagement + creative “Naughty of Nice” sampling. Included Perrier as presenting partner in show promotion including ticketing pages, printed program, + social media mentions. Wrapped up with press + conducted a custom consumer study of new Perrier flavor preferences
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Atlantic Records Album Release
Atlantic Records album release for singer + songwriter Tayla Parx. SLOWKEY ideated with Parx creative team to produce a social + event campaign pulling influence from Parx’s “We Need To Talk” album to give it life through immersive visual integration with video mapping + lighting design
In partnership with Reebok + New Amsterdam Vodka SLOWKEY was able to ideate, produce & execute on all partner’s KPIs while greeting celebrities, arranging photo ops + recreating signature looks from Parx’s music videos.
The project was negotiated, signed, ideated & activated via SLOWKEY & team all within 2 weeks.
INTERLUDE+
A hands-on music + art youth workshop series for + by the LGBTQ community, bringing together respected musicians, artists + industry leaders to inspire a new generation of creatives in a nontraditional educational environment
SLOWKEY thoroughly researched, created questions + moderated dialogue with Dev Hynes of Blood Orange, Patrick North of XL Recordings, Harrison Williams + Isiah Ward of MixMag, Jules Gimborne + more. Assisted with promotions + welcomed back for future series during NYC Music Month + Pride
FNT X MATTE PROJECTS
FNT was a reimagining of sanctioned combat sport culture, experienced through a MATTE lens. Fighters across disciplines like Muay Thai, MMA, + K1 traded punches in the ring, surrounded by a crowd energized by musical performances by Cam'Ron, DJ set by A-Trak + theatrical performances by Team Kitty Koalition.
SLOWKEY ideated, connected + negotiated a strategic partnership for the underdogs in the underground. Understanding all parties needs SLOWKEY strategically placed Teeling Whiskey in the FNT VIP to activate a tasting experience for influential attendees including A$AP Rocky, Alexander Wang, Hanne Gabby, Allanah Arrington, + others. Proper product placement, content creation + exposure.
Set within Williamsburg Hotel's cavernous ballroom, 1,000 attendees danced + watched eight exhilarating fights while experiencing Teeling at either of the hotel's (2) GA bars. Due to the success of the partnership, larger scale activations are in discussion for the remainder of 2018.
Original teaser here
MOULIN ROUGE OF PARIS
SLOWKEY single handedly out beat other PR firms on ideating, pitching, negotiating + closing an experiential campaign with the infamous Moulin Rouge of Paris. In 2015 MR came to NYC for the first time ever in 126 years to perform + align with the Taste of France event in Times Square. Sponsored by AirFrance
With NYC finally revoking it's prohibition era Cabret Law, the Moulin Rouge the Musical is hopefully coming to Broadway from Boston this year!
BangOn! NYC : Elements Lakewood Music Festival
BangOn! is an immersive arts + music festival like NO OTHER
SLOWKEY ideated + executed social media content utilizing relationships with local influencers + performers. The curator behind the IG live story at Elements Lakewood May 2017 and 2018. Occasionally copy write social captions + used as the music loving poster child
{i.e} SLOWKEY mug chosen as thumbnail for 2017 recap reel
CHEMICAL MAKEUP
Art, music + cultural event to raise money + awareness for the Alliance for Diversity in Science and Engineering (ADSE)
MISSION: advocate inclusivity among underrepresented groups within science, including: Women, Latinos, African-Americans, Native Americans, the LGBTQ+ community + persons with disabilities
SLOWKEY joined the team 1 month to launch to restructure mission statements, fundraising goals/initiatives, promotional strategy + obtained 5 out of the 7 sponsors within 8 days leading to the event
SLOWKEY was invited to TedX Women the Bushwick division + covered the talk for Nooklyn here